Over the past few years of blogging I've done my fair share of rebranding. I've gone from a template design, to a design I did myself, to a few different designs done by a friend, to a complete overhaul and, honestly… this weekend I'm about to rebrand once again
When I talk about rebranding, I feel like people just think of the full-overhaul-change-everything-rebrand and don't realize that thats not the only kind of rebranding there is. There are two super common and yet lesser known rebrands: The Brand Refresh and the Blog Redesign .
A brand refresh is usually done by more established brands. This is when you keep the general feel and theme of your branding but spruce it up a little. Usually this happens when a brand is starting to feel stale, but who's look is so recognizable there isn't the desire to deviate too far.
The difference between a brand refresh and a redesign is that the refresh is still recognizable. A few of the main components (color, style, feel) are the same but they are tweaked a little.
For bloggers this usually means keeping the main elements of your blog design but updating things a little, either by season or for a fresh feel. This could also mean updating the layout of your blog and tightening up some of your content.
This is one of the most common rebrands I see in the blog world. You keep your name and content the same but you change the whole look and feel of your space. Different colors, different fonts, different themes. If I didn't recognize your words I might not recognize your space. This can be super fun and you can even do this yourself!
Can I just say that you don't have to be an actual established brand to need to rebrand. Sometimes I will follow a link in a tweet and read some really good content on a blog I would've never stopped on myself because the branding (or lack of branding) is just very stale or too template-y. Not it a rude way, but its just not super eye appealing or professional looking.
Now, you DO NOT have to spend all the money to rebrand, whether its a major overhaul, a brand refresh, or a redesign. I personally have made all my current On Her Heart branding and all the graphics on my blog and believe you me, I am not design expert. I have a few (totally free.. because thats important to me) programs I love to use and some overall rebrand tips and tricks up my sleeve. And we are going to discuss it all next monday in Influence Network class: Rebrand Your Online Life!
Is there anything I missed? Feel free to leave advice and ask/answer questions in the comment section or on twitter with the hashtag #supersimplerebrand
Check out Brand Consistency HERE
Check out the post on Moving Your Content To A New Domain HERE
Check out How To Redirect Your Old Domain HERE