Over the past few years of blogging I've done my fair share of rebranding. I've gone from a template design, to a design I did myself, to a few different designs done by a friend, to a complete overhaul and, honestly… this weekend I'm about to rebrand once again
When I talk about rebranding, I feel like people just think of the full-overhaul-change-everything-rebrand and don't realize that thats not the only kind of rebranding there is. There are two super common and yet lesser known rebrands: The Brand Refresh and the Blog Redesign .
A brand refresh is usually done by more established brands. This is when you keep the general feel and theme of your branding but spruce it up a little. Usually this happens when a brand is starting to feel stale, but who's look is so recognizable there isn't the desire to deviate too far.
The difference between a brand refresh and a redesign is that the refresh is still recognizable. A few of the main components (color, style, feel) are the same but they are tweaked a little.
For bloggers this usually means keeping the main elements of your blog design but updating things a little, either by season or for a fresh feel. This could also mean updating the layout of your blog and tightening up some of your content.
Can I just say that you don't have to be an actual established brand to need to rebrand. Sometimes I will follow a link in a tweet and read some really good content on a blog I would've never stopped on myself because the branding (or lack of branding) is just very stale or too template-y. Not it a rude way, but its just not super eye appealing or professional looking.
Now, you DO NOT have to spend all the money to rebrand, whether its a major overhaul, a brand refresh, or a redesign. I personally have made all my current On Her Heart branding and all the graphics on my blog and believe you me, I am not design expert. I have a few (totally free.. because thats important to me) programs I love to use and some overall rebrand tips and tricks up my sleeve. And we are going to discuss it all next monday in Influence Network class: Rebrand Your Online Life!
Click the picture or follow this link to purchase a spot. Seats are only $10 and if you don't have time to attend live, you get the PDF and class recording in your email. Seats are filling up fast
Is there anything I missed? Feel free to leave advice and ask/answer questions in the comment section or on twitter with the hashtag #supersimplerebrand
Looking for the rest of this series?